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Free Cleaning Videos

Below are free videos created for owners of cleaning companies.  Check back often as we'll be adding new videos regularly.

Episode 83: Disciplining Employees of Cleaning Companies
Jean Hanson
Episode 83: Disciplining Employees of Cleaning Companies Many cleaning company owners and supervisors have never received any formal training on how to discipline employees. In this video, Jean Hanson and Dick Ollek, CBSE, discuss several best practices when it comes to dealing with discipline issues. If you don't follow these recommended practices, you'll likely find your self frustrated and possibly in hot water if you don't pay attention to the legal side of discipline. . . . keep reading
Episode 82: Price Versus Cost: There IS a Difference When it Comes to Selling Cleaning Services
Jean Hanson
Episode 82: Price Versus Cost: There IS a Difference When it Comes to Selling Cleaning Services These days cleaning prospects tend to focus on the price of your cleaning service over everything else because they want the best deal to stay within their budget, while still getting a quality service. But it's your job to help them realize they should be thinking about COST, not PRICE - there IS a difference. . . . keep reading
Episode 81: Cleaning Business Owners: If You Want It Done Right, Do It Yourself
Jean Hanson
Episode 81: Cleaning Business Owners: If You Want It Done Right, Do It
Yourself If you want it done right, do it yourself. I'm sure you've said this to yourself a few times; I know I have. And you know what? You're probably right! No one can run your business as well as you. No one will put the same amount of time and energy into your business as you do, and no one has the passion for the business that you have. Of course not, it's your business! . . . keep reading
Episode 80: "Facebook Tip for Reaching More Cleaning Prospects."
Jean Hanson
Episode 80: "Facebook Tip for Reaching More Cleaning Prospects." Many business owners are getting frustrated since Facebook has severely limited the ability of our followers to see our posts unless we spend money to boost visibility. If you also connect with clients and prospects on your personal page, this Facebook tip will help you reach and engage with more of your followers and cleaning prospects in a very targeted way. . . . keep reading
Episode 79: "Are Your Referral Rewards So Good They Keep The Cleaning Referrals Coming?"
Jean Hanson
Episode 79: "Are Your Referral Rewards So Good They Keep The Cleaning Referrals Coming?" We all know that getting cleaning referrals is one of the best ways to gain new clients. But most business owners I talk to admit that the referrals they get are sporadic at best, and they'd like to find a way to increase those referrals. When I ask if they reward the people that refer new business to them, their answers run the gamut from sending a Thank You card to sending a gift certificate to giving a free cleaning to giving hundreds of dollars in cash. . . . keep reading
Episode 78: "Do Your Cleaning Technicians Feel Like 'Fish Out Of Water' Due To Your Lack Of Training?"
Jean Hanson
Episode 78: "Do Your Cleaning Technicians Feel Like 'Fish Out Of Water' Due To Your Lack Of Training?" Many cleaning technicians often feel like a fish out of water due to a lack of training. Some cleaning business owners simply have the employee follow them around showing them what to do, or worse yet, have them follow around another employee that isn't "trained" to train another employee. If this sounds familiar, watch the video to find out what to do about it. . . . keep reading
Episode 76: "Are You Giving Up On Your Cleaning Business Right Before The Floodgates Open? "
Jean Hanson
Episode 76: "Are You Giving Up On Your Cleaning Business Right Before The Floodgates Open? " It happens a lot. People start a cleaning business and get frustrated after a couple months because they're not getting clients. But if they're actively networking and marketing their cleaning business, they just might be giving up right before the floodgates are about to open. Watch to see what I mean. . . . keep reading
Episode 75: Have You Been Rejected by a Cleaning Prospect Lately?
Jean Hanson
Episode 75: Have You Been Rejected by a Cleaning Prospect Lately? If you're a cleaning business owner, you've been rejected by prospects -- you're not going to get every account. Some people get that, and move on to the next prospect. But if you're not happy with your close rate, then take a step back and figure out what you can learn from rejection. . . . keep reading
Episode 74: The Marketing Funnel is Broken! Why You Need the Marketing Hourglass to Grow Your Cleaning Business
Jean Hanson
Episode 74: The Marketing Funnel is Broken! Why You Need the Marketing Hourglass to Grow Your Cleaning Business You've probably heard of the marketing funnel or sales funnel. The problem with the funnel is that most companies stop marketing after they get prospects as clients. This video explains why you should use the Marketing Hourglass to guide your prospects through the entire buying process, starting with Know, Like and Trust, and them moving them forward through Try, Buy, Repeat and Refer. . . . keep reading
Episode 73: 5 Things You Need To Succeed In The Cleaning Business
Jean Hanson
Episode 73: 5 Things You Need To Succeed In The Cleaning Business I've talked to hundreds of cleaning business owners over the years, and I've found that many of the successful ones have several things in common when it comes to succeeding in this type of business. I would like to share those strategies and why. . . . keep reading
Episode 72: Are You Still Using Old Marketing Methods That No Longer Work For Your Cleaning Business?
Jean Hanson
Episode 72: Are You Still Using Old Marketing Methods That No Longer Work For Your Cleaning Business? This time of year, business owners are thinking about next year's marketing plan and all the new ways they're going to get the word out about their business. But what I'd like to propose is that you take a close look at the marketing you've been doing and this video explains why. . . . keep reading
Episode 69 - How to Keep a Positive Mental Attitude While Running Your Cleaning Business
Jean Hanson
Episode 69 - How to Keep a Positive Mental Attitude While Running Your Cleaning Business It's certainly a challenge being a cleaning business owner, and keeping a positive mental attitude on a daily basis may seem almost impossible to some. This video will give you tips for staying positive. . . . keep reading
Episode 67 - Why Reacting to Problems and Putting Out Fires is Stifling the Growth of Your Cleaning Business
Jean Hanson
Episode 67 - Why Reacting to Problems and Putting Out Fires is Stifling the Growth of Your Cleaning Business Many cleaning business owners are stifling the growth of their business because they're spending most of their time reacting to problems that come up on an almost daily basis. This video will give you tips for breaking free of the daily problems so you can work on growing your business. . . . keep reading
Episode 66 - Should You Hire Experienced Cleaning Technicians?
Jean Hanson
Episode 66 - Should You Hire Experienced Cleaning Technicians? Hiring experienced cleaning technicians for your cleaning business sounds like the perfect solution to staff shortages. But it can also have its draw backs. Learn what to watch for in this short video. . . . keep reading
Episode 63 -- 6 Ways To Increase Profits In Your Cleaning Business
Jean Hanson
Episode 63 -- 6 Ways To Increase Profits In Your Cleaning Business Profits are not as high as they used to be in the cleaning industry. That's why we must be diligent about finding ways to increase profits. This video will give you 6 ways to do just that. . . . keep reading
Episode 55 -- Cleaning Business Owners: How To Deal With Burnout
Jean Hanson
Episode 55 -- Cleaning Business Owners: How To Deal With Burnout If you're suffering from burnout this video will give you tips for dealing with the day to day stress, along with advice for controlling burnout long term. . . . keep reading
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