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Business Strategies
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Business Strategies
It takes more to running a successful residential cleaning company than just a broom, mop and elbow grease. It takes proper planning so you get your cleaning business started off on the right foot and to keep it running smoothly. You have to learn how to develop a network to market your cleaning services. Having a successful business means knowing how much to charge, when you should "fire" a customer, how to get up and running on a shoestring budget and ways to finance your business. The Business Strategies articles will cover important topics, such as:
- Income
- Expenses
- Recordkeeping
- Taxes
- Insurance
- and More!
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Is There Life After Your Cleaning Business! (Part I)
Sharon L. Cowan
Does the thought of escaping to a sunny, remote beach, getting away from all of stress of running your cleaning business cross your mind more often than ever? Do you feel drained and tired each day no matter how much sleep you've had? Does the fact that you drink 4 pots of coffee a day for a jolt and it doesn't work anymore ever scare you? Maybe it's time to think about life after your Cleaning Business. You may be ready for a change and not even know it. . . .
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AUDIO: Interview with Kevin Connell, CEO of AccuScreen
AUDIO: This is a recorded interview with Kevin Connell, CEO and Founder of AccuScreen, the industry leader in employee screening and background checks. Connell is a former Director of the National Association of Professional Background Screeners. He is also a renowned speaker, and has been featured on ABC News, and has been interviewed on more than 60 live talk radio programs. This is a two-part interview, with each part approximately 30 minutes. You'll learn . . .
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AUDIO: Jumpstart Your Home Cleaning Business: Real Results In Just 90 Days
Whether you're just getting started in business or are a seasoned veteran wanting to increase sales, this recorded call will motivate and inspire you to jumpstart your business TODAY. The call features Jean Hanson and her guest, Perry Phillips, publisher of Home Cleaner Magazine and owner of PerriSparkle Cleaning Services. In October 2009, Perry started a new cleaning service, and in just 90 days he achieved real results from his marketing efforts. Nine months later his company is cleaning 40 homes in his area. Find out how he did it by listening today! . . .
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AUDIO: How To Go From House Cleaner to Business Success Story
This is a recording of a call with Jean Hanson and her guest, Debbie Sardone - How To Go From House Cleaner to Business Success Story - Real help for frustrated owners who want more out of their residential cleaning business. Maid service owner, speaker, writer, and serial entrepreneur, Debbie Sardone, shares how she went from cleaning toilets to growing and managing her million dollar maid service in just seven years! Debbie also shares the number one reason owner-cleaners never get out of the field, and the secret to getting out and staying out forever, so you can grow and manage the business of your dreams. Listen to the recording if you're still cleaning houses and want more from your business! . . .
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How To Reply to Website Inquiries For House Cleaning Services
Jean Hanson
When people are actively searching for house cleaning services and they land on your website, it's a perfect opportunity for you to gain a new customer. Now that you have their attention, be sure to make it easy for them to contact you. After all, they came to YOU so you don't want to be hard to reach! . . .
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Fearless Business Growth From The Bottom Up!
Sharon L Cowan
Growing from the "bottom up" is a unique idea whose day has arrived. Like the old saying "when the going gets tough, the tough get going", growing your business in today's economic climate is challenging at best. When the phone is not ringing as much as you would like and when your long time, 5 day a week accounts cut back to 3, it's time to pull yourself up by the bootstraps, take a good long look at your options and build your company's bottom line. . . .
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Surety Bonds versus Fidelity Bonds
Gary Beggs
Over the course of my 25 year commercial insurance career, I can say that without a doubt one of the most confused topics that I get questioned about has to do with "bonds". With the onset of more and more school systems privatizing their janitorial services, I thought this may be a good time to clarify this issue and decipher the different types of bonds that are available. . . .
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Do You Have A Hard Time Competing Against "Trunk Slammers"?
Jean Hanson
In the residential cleaning industry most of us have heard of non-legitimate services nick-named "trunk slammers". We are talking about those that do not go through the proper legal channels to set up their businesses. They probably didn't register for a business license and don't have any liability insurance, or any other type of insurance for that matter. Yet they hang their shingle with the rest of us and market to our clients and potential clients. The fact is, they will always be there so you need to learn how to deal with them. So what can you do as a legal, licensed and insured cleaning professional? . . .
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What Do You Track In Your Cleaning Business?
This is a recording of our monthly member telephone discussion. The topic was What Do You Track In Your Cleaning Business? Some of the topics discussed was tracking customer acquisition cost, lifetime value of a customer, advertising ROI (return on investment), production rates, employee turnover, closing rates, and more! . . .
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Should You Hire Male House Cleaners?
Jean Hanson
What is your opinion on hiring male house cleaners? Do you hire them? Are your clients accepting of male cleaners? Men and women employees are equally capable of doing outstanding work. However, you need to be aware of putting your employees or your clients in uncomfortable situations. . . .
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Member Discussion: How Can You Become Indispensable to Your Clients?
This month our members discussed, "How can you become increasingly indispensable to your clients and make more profit?" We may not think of ourselves as indispensable, especially in tough economic times when customers dump their cleaning business at the first sign of trouble. But there are things we can do and additional services that we can provide that will make our customers feel as if they can't do without us! Listen as members share their ideas! . . .
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23 Things That Every Cleaning Business Owner Should Know
Theresa Peterson
In business you should not focus on selling just your services. You should also focus on selling customer satisfaction. Satisfied customers return to spend more money and are more likely to refer new customers to you, whereas dissatisfied customers will not only stop buying from you, they will also discourage potential customers. . . .
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AUDIO: Are You Prepared for Tax Time?
This is a telephone discussion that members had at our sister site, The Janitorial Store. Listen as Jean, Steve and fellow members discuss tax time preparation. Some of the topics discussed include: Why you should use bookkeeping software to track your business financials; Do you prepare your own taxes or do you have an accountant?; How often and when you should visit your accountant; Paying Estimated taxes W-2's and other end-of-year forms and reports; Taking advantage of write-off's; Tracking mileage; Employees vs subcontractors . . . .
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The Two Most Important Things You Need To Do For Your Business Today
Sharon Cowan
It sounds simple doesn't it? Only 2 important things to do for your business today! How about get more clients? No. How about purchase new equipment? No. Well, how about moving to an office? No, none of the above. There are only 2 tasks that if neglected can make or break your business today. Now I know you are really scratching your head wondering what those can be. . . .
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Here's what our members are saying ...
"Every day, sometimes twice a day, I open your website and I'm always finding
detailed information I can use in my business. From your Newsletter, Profit Tips
(past and present, I now have a binder full), Forms, Books, Discussions, FREE
Webinars, Website building advise and assistance, etc., etc, etc. Becoming a
member was the best investment ever.
I have belonged to several organizations and had to travel hundreds of miles to
seminars at the cost of several hundred dollars and come away empty-handed with
ill prepared instructors, yet here you are with all the information needed at my
finger-tips. Thank you, once again Steve and Jean."
Steve Pierce
Life Maid Easy LLC
Vero Beach, FL
"Steve and Jean - thanks a lot for offering this great resource for folks
like me who may not yet be in the business but seriously thinking about entering
it. Your materials here are truly a Godsend for me. If it were not for your
site, I wouldn't know where else to find reliable and honest information about
starting and running this type of business.
With all the information I have already gotten from this site, I feel confident
that I am better prepared to launch my business and that there are people I
could turn to and ask whenever I have questions. For that, I truly thank you
both."
Ruben Pifanio
Sunspark Home Cleaning Service
Toronto, Canada
"What a great site! I can easily spend hours and hours reading all the
information provided in your site and listening to those valuable audios and yes
they are surely beneficial to my running a cleaning business especially since I
am only new to the industry. I could highly recommend it not only to my fellow
Australians but to everyone in the cleaning industry! Well done Jean & Steve!"
Charity Mezger
Home Therapy Cleaning Services
Geraldton, Australia
"I really enjoy this site. I have found more
things in the last two days than I have from others sites I have been a part of.
I love the downloads and how simple they are. I have seen some from other sites
that made no sense. You have made
my life easier and I do not have to make the forms myself. Way to go!!!"
Lori of Lori's Cleaning Solutions
Coatesville PA
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