How to start and grow a residential house cleaning business or maid service.How to start and grow a residential house cleaning business or maid service.
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home | Sales and Marketing
 

Sales and Marketing

Having a successful cleaning business requires more than knowing the proper tips and techniques to effective clean residential homes. You have to know how to market yourself and your cleaning business. This will get you not only your first cleaning account, but can build your one-person shop up into a profitable cleaning company. Do you know where to find cleaning customers? Have you developed a networking circle so your business name will be passed around to others in the community?

It's not always easy to pick up the phone and make that cold call that may or may not lead to a new account. Doing the right research beforehand and knowing the right things to say might just get your foot in the door. Being successful in your business means looking like a professional. Have you developed the right tools to market your business to prospective customers? Do you know what tools you should have on hand when someone asks for information about your cleaning company? Once you've developed your core customers, what happens next?

You can grow your cleaning business by adding more customers, but you can also offer your customers more services. The articles in this section will help you market and grow your cleaning business.

NEWSLETTERS for Residential Cleaning Companies
NEWSLETTERS for Residential Cleaning Companies FEBRUARY ISSUE NOW AVAILABLE! Sending monthly newsletters is the #1 way to stay in front of your clients and prospects. The best part is, WE do all the work of creating the content! All you have to do is personalize it for your business by adding special offers and company updates. Then take it to your local printer or upload it to an online printer. You can even upload it to your website for online reading. This is a 4-page, full color newsletter. You will have it printed on 11x17 paper, folded in half. New issues every month! Order monthly or buy an entire year for a discounted price. Click here to see sample issues. . . . keep reading
Episode #34 -- 5 Rules of Marketing That Will Guarantee a Steady Stream of Cleaning Clients
Jean Hanson
Episode #34 -- 5 Rules of Marketing That Will Guarantee a Steady Stream of Cleaning Clients Before you can convert prospects into cleaning clients, five things must happen. Learn the five basic rules of marketing that will guarantee a steady stream of cleaning clients. . . . keep reading
Building A Referral System For Your Cleaning Business
Jean Hanson
Building A Referral System For Your Cleaning Business Cleaning business owners love referrals because it's a quick and easy sell. That's because the prospect is already predisposed to do business with you. In other words, they came to you on the recommendation of someone they know, like and trust. But the problem is, most referrals happen by chance so you can't rely on building your business by word of mouth alone. . . . keep reading
How Many Home Cleaning Clients Do I Need In Order To Add $100,000 In Sales Next Year?
Jean Hanson
How Many Home Cleaning Clients Do I Need In Order To Add $100,000 In Sales Next Year? As we set goals for our company each year, many cleaning business owners say something like "I want to add $100,000 in sales next year" (fill in your own number). That's great, but sometimes the idea stops with that statement. In order to achieve that goal you must know just how many additional homes you'll have to clean. If you don't know, chances are you'll never get there. . . . keep reading
Episode #29 -- The 5 Most Common Marketing Mistakes Cleaning Business Owners Make
Steve Hanson
Episode #29 -- The 5 Most Common Marketing Mistakes Cleaning Business Owners Make Many cleaning business owners don't understand why their marketing isn't working. This episode points out the 5 most common marketing mistakes cleaning business owners make and tips for getting on the right track. . . . keep reading
Episode #28 Is all the talk about building relationships to build your cleaning business just a bunch of hype?
Steve Hanson
Episode #28 Is all the talk about building relationships to build your cleaning business just a bunch of hype? Everyone talks about building relationships to build your cleaning company. But most people don't have the patience to do this. This episode will explain why it's not just a bunch of hype -- it really works! . . . keep reading
Episode #25 -- What "One" Thing Can You Do To Kickstart Your Cleaning Business?
Episode #25 -- What "One" Thing Can You Do To Kickstart Your Cleaning Business? Sometimes we get complacent as we move along in the day-to-day running of our cleaning business. But have you ever considered the impact you can make in your sales volume by adding just one more task to your daily or weekly or monthly to-do list? . . . keep reading
LinkedIn Guide
LinkedIn Guide You've Got to be in it to Win it. If you're one of those cleaning business owners that procrastinates when it comes to social media, then this quick read, 12-page guide may be just what you need to get off your butt and join the rest of us taking advantage of sites like LinkedIn! This is a FREE download for members of MyHouseCleaningBiz.com. . . . keep reading
Direct Response Marketing Materials for Residential Cleaners
Direct Response Marketing Materials for Residential Cleaners Attention Cleaning Business Owners! STOP sending out ho-hum marketing materials that are doomed to hit the recycling bin without even getting opened! What if you could send marketing materials that grabbed your prospect's attention and got them to keep reading your offer? That's what happens when you send marketing collateral with headlines that hit their hot buttons. It grabs their attention and increases your response rate! Choose from 6 flyer templates, 3 door hanger flyer templates or 6 postcard templates. Created in Microsoft Word, they're completely editable for your company. . . . keep reading
Episode #24 -- How Do I Land My First BIG Cleaning Account?
Episode #24 -- How Do I Land My First BIG Cleaning Account? If you have a commercial cleaning company and have always wondered how to land BIG accounts the episode will explain how it works! . . . keep reading
Webinar: Your Website, Local Searches, SEO & Social Media -- All In One Package!
Webinar: Your Website, Local Searches, SEO & Social Media -- All In One Package! This is a Free Webinar that shows you how to make it easy to manage your website, local searches, SEO and social media - all with one package! 1) Is your website a marketing website that generates clients? 2) Are you found in the local search listings? 3) Are you found in the organic search listings? 4) Do your social media posts go out to over 30 social media websites and automatically add keyword rich content to your website? Learn how to integrate 4 key internet marketing components that will shoot your online visibility to the top of your marketplace! . . . keep reading
Facts Tell, But Results Sell Home Cleaning Services
Jean Hanson
When marketing your home cleaning service, it doesn't matter if you're talking to someone at a networking event, writing copy for your website, or writing an ad for a postcard; it's important to remember that telling people the "facts" about your business will NOT convince them to buy! . . . keep reading
Episode #16 -- Why Some Cleaning Companies Are Successful While Others Struggle & Marketing Worksheet
Episode #16 -- Why Some Cleaning Companies Are Successful While Others Struggle & Marketing Worksheet Why is it some cleaning business owners create successful companies, while others fail? Do they just work harder? Are they smarter? No, not usually... But many of them share a few things in common, and hard work is just the first step... . . . keep reading
Who Is Responsible For Sales In Your Home Cleaning Company?
Jean Hanson
If you asked an employee at your company what they do they'd probably say something like, "I clean homes", or "I do the bookkeeping", or "I answer the phones". What if they responded, "I'm in sales and service"? Do you think your sales would increase? . . . keep reading
Recorded Webinar: Spread the Word About Your Cleaning Business With Social Media. It's Easier Than You Think!
Recorded Webinar: Spread the Word About Your Cleaning Business With Social Media. It's Easier Than You Think! Marketing with social media is all the rage these days, but if you're overwhelmed with the whole idea, then this is the class for you! Jean Hanson, co-founder of MyHouseCleaningBiz.com simplifies social media marketing and gives you simple strategies for spreading the word about your cleaning business using social media. See real life examples of marketing that works, Do's and Don'ts, fitting it into your marketing plan, and content strategies. This recorded webinar is FREE for members and includes the presentation notes. . . . keep reading
Put Your Upsell On Autopilot For New House Cleaning Clients
Jean Hanson
Sometimes cleaning business owners forget to tell their clients that they offer more services than just general house cleaning. It often comes from trying to get your foot in the door without asking for too many services for fear they won't want to spend too much money! But if you want to increase sales and profit in your business, you need to let your clients know about all the services you offer. You sure don't want them going to your competitors for services you already provide! . . . keep reading
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