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Sales and Marketing
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Sales and Marketing
Having a successful cleaning business requires more than knowing the proper tips and techniques to effective clean residential homes. You have to know how to market yourself and your cleaning business. This will get you not only your first cleaning account, but can build your one-person shop up into a profitable cleaning company. Do you know where to find cleaning customers? Have you developed a networking circle so your business name will be passed around to others in the community? It's not always easy to pick up the phone and make that cold call that may or may not lead to a new account. Doing the right research beforehand and knowing the right things to say might just get your foot in the door. Being successful in your business means looking like a professional. Have you developed the right tools to market your business to prospective customers? Do you know what tools you should have on hand when someone asks for information about your cleaning company? Once you've developed your core customers, what happens next? You can grow your cleaning business by adding more customers, but you can also offer your customers more services. The articles in this section will help you market and grow your cleaning business.
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Sales Leads For Residential Cleaning Companies
Get access to thousands of hot new sales leads to commercial prospects and get to these prospects before your competitors do. No need to spend hours and days researching to create and build your prospect list, simply fill out the application form and fax or email it to us and within 3 to 5 days you will receive thousands of targeted names, phone numbers and address to call or mail your marketing materials to. . . .
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AUDIO: Cause Marketing! Doing Good and Doing Well
In this recorded call, learn "How Cleaning for FREE can make a difference in your staff, your heart, and your bottom line". Business coach, million dollar maid service owner, and founder of the national non-profit Cleaning For A Reason, speaks on the practical and financial benefits of corporate giving and social responsibility. Don't miss the great tips on how to get the attention of reporters, how to overcome the fear of talking to the press, and the positive impact cause marketing will have on your employees and bottom line. . . .
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Boost Sales In Your Cleaning Business with 100% Refunds!
Jean Hanson
We all know that there is nothing better in business than a customer referral. The problem is, your customers are busy people and don't often think of recommending your cleaning company unless you remind them to. Here is a simple, effective strategy for boosting sales in your cleaning business by offering 100% refunds to your existing customers. How can a refund boost business? Here's how it works. . . .
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Do You Have A Hard Time Competing Against "Trunk Slammers"?
Jean Hanson
In the residential cleaning industry most of us have heard of non-legitimate services nick-named "trunk slammers". We are talking about those that do not go through the proper legal channels to set up their businesses. They probably didn't register for a business license and don't have any liability insurance, or any other type of insurance for that matter. Yet they hang their shingle with the rest of us and market to our clients and potential clients. The fact is, they will always be there so you need to learn how to deal with them. So what can you do as a legal, licensed and insured cleaning professional? . . .
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6 Steps to Creating a Marketing Machine
Jean Hanson
Marketing your cleaning business can feel overwhelming sometimes. Many people just take a stab at whatever marketing method sounds good and then wonder why their phone isn't ringing off the hook. . . .
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Member Discussion: Plan ahead for seasonal trends and promotions
This is a member discussion on planning ahead for seasonal promotions. Are you planning in advance for seasonal or holiday promotions or does the holiday suddenly creep up and you suddenly realize it's too late to do anything to generate extra business? Do you plan for your promotions in a marketing budget? Listen as members brainstorm ideas and share resources on what works for them. . . .
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Do You Believe In The Value Your Cleaning Company Provides?
Jean Hanson
Many people will tell you that price is all that matters these days. But is that really true? When a prospective client immediately shifts the conversation to price, do you cringe and feel yourself starting to give in? Are you ready to lower your price in order to get the client? . . .
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Christmas Clipart for Cleaning Companies
Personalize your holiday cards, letters, newsletters, flyers, and promotions with clipart created especially for cleaning companies. There are 8 images included in this package. You will receive a high resolution and low resolution jpeg file of each image. . . .
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10 Tips for Gaining Customers for Your House Cleaning Business
Jean Hanson
Prepare yourself before meeting with your potential customer. Know your service inside and out, learn as much as you can about your potential customer's needs, and know your competition. The more you know, the more confident you'll be when talking with the potential customer. . . .
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Are You Qualifying Your Home Cleaning Prospects?
Jean Hanson
The phone rings and it's a prospective client who wants to know how much you charge to clean a 3 bedroom, 2 bath home. Before you even get a chance to get any more information about the home, she takes over again by saying, "I don't want you to come to the house, I just need a ballpark price". . . .
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How to Clean-Up with Facebook
Jean Hanson
By now, most of us are at least somewhat familiar with what Facebook is. What started out as a social networking website on the Harvard campus has evolved into the fifth most visited website worldwide, and the fifteenth most visited here in the United States. With numbers like that, it is clear Facebook isn't just a place where your teenagers spend hours a day visiting with their friends. In the past year, the number of users over the age of 35 has grown by about 50%. Does that sound like the target market age of your prospective clients? It is a powerful tool that is being used more and more to market businesses around the world. Why not yours? . . .
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Industry Panel Discussion on the Current Economic Situation
In such uncertain times economically, what are the answers? How can business owners and in your case especially, residential cleaning service owners, know the right moves to make? Because the economy seems to be front and center on the minds of just about everybody, Home Cleaner Magazine has invited industry leaders to discuss this topic in an open forum with a panel of who's who in the home cleaning industry. Panel members include Gary Goranson, Sharon Cowan, Steve and Jean Hanson, Tom Stewart, and Debbie Sardone. . . .
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Twitter for Cleaning Companies: How to Get Started
Jean Hanson
Twitter is the newest and hottest social networking site to hit the internet. In 2008 alone Twitter grew by 422% and there are reports of 15 million Twitter users as of April 2009. You want to know the best part of it? It's Free! By using 140 characters or less you can start building relationships through Twitter that will eventually bring you business. . . .
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"Every day, sometimes twice a day, I open your website and I'm always finding
detailed information I can use in my business. From your Newsletter, Profit Tips
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Steve Pierce
Life Maid Easy LLC
Vero Beach, FL
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like me who may not yet be in the business but seriously thinking about entering
it. Your materials here are truly a Godsend for me. If it were not for your
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With all the information I have already gotten from this site, I feel confident
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both."
Ruben Pifanio
Sunspark Home Cleaning Service
Toronto, Canada
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information provided in your site and listening to those valuable audios and yes
they are surely beneficial to my running a cleaning business especially since I
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Home Therapy Cleaning Services
Geraldton, Australia
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I love the downloads and how simple they are. I have seen some from other sites
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Lori of Lori's Cleaning Solutions
Coatesville PA
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