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Sales and Marketing
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Sales and Marketing
Having a successful cleaning business requires more than knowing the proper tips and techniques to effective clean residential homes. You have to know how to market yourself and your cleaning business. This will get you not only your first cleaning account, but can build your one-person shop up into a profitable cleaning company. Do you know where to find cleaning customers? Have you developed a networking circle so your business name will be passed around to others in the community? It's not always easy to pick up the phone and make that cold call that may or may not lead to a new account. Doing the right research beforehand and knowing the right things to say might just get your foot in the door. Being successful in your business means looking like a professional. Have you developed the right tools to market your business to prospective customers? Do you know what tools you should have on hand when someone asks for information about your cleaning company? Once you've developed your core customers, what happens next? You can grow your cleaning business by adding more customers, but you can also offer your customers more services. The articles in this section will help you market and grow your cleaning business.
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6 Steps to Creating a Marketing Machine
Jean Hanson
Marketing your cleaning business can feel overwhelming sometimes. Many people just take a stab at whatever marketing method sounds good and then wonder why their phone isn't ringing off the hook. . . .
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Member Discussion: Plan ahead for seasonal trends and promotions
This is a member discussion on planning ahead for seasonal promotions. Are you planning in advance for seasonal or holiday promotions or does the holiday suddenly creep up and you suddenly realize it's too late to do anything to generate extra business? Do you plan for your promotions in a marketing budget? Listen as members brainstorm ideas and share resources on what works for them. . . .
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Do You Believe In The Value Your Cleaning Company Provides?
Jean Hanson
Many people will tell you that price is all that matters these days. But is that really true? When a prospective client immediately shifts the conversation to price, do you cringe and feel yourself starting to give in? Are you ready to lower your price in order to get the client? . . .
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Christmas Clipart for Cleaning Companies
Personalize your holiday cards, letters, newsletters, flyers, and promotions with clipart created especially for cleaning companies. There are 8 images included in this package. You will receive a high resolution and low resolution jpeg file of each image. . . .
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10 Tips for Gaining Customers for Your House Cleaning Business
Jean Hanson
Prepare yourself before meeting with your potential customer. Know your service inside and out, learn as much as you can about your potential customer's needs, and know your competition. The more you know, the more confident you'll be when talking with the potential customer. . . .
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Are You Qualifying Your Home Cleaning Prospects?
Jean Hanson
The phone rings and it's a prospective client who wants to know how much you charge to clean a 3 bedroom, 2 bath home. Before you even get a chance to get any more information about the home, she takes over again by saying, "I don't want you to come to the house, I just need a ballpark price". . . .
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How to Clean-Up with Facebook
Jean Hanson
By now, most of us are at least somewhat familiar with what Facebook is. What started out as a social networking website on the Harvard campus has evolved into the fifth most visited website worldwide, and the fifteenth most visited here in the United States. With numbers like that, it is clear Facebook isn't just a place where your teenagers spend hours a day visiting with their friends. In the past year, the number of users over the age of 35 has grown by about 50%. Does that sound like the target market age of your prospective clients? It is a powerful tool that is being used more and more to market businesses around the world. Why not yours? . . .
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Industry Panel Discussion on the Current Economic Situation
In such uncertain times economically, what are the answers? How can business owners and in your case especially, residential cleaning service owners, know the right moves to make? Because the economy seems to be front and center on the minds of just about everybody, Home Cleaner Magazine has invited industry leaders to discuss this topic in an open forum with a panel of who's who in the home cleaning industry. Panel members include Gary Goranson, Sharon Cowan, Steve and Jean Hanson, Tom Stewart, and Debbie Sardone. . . .
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Twitter for Cleaning Companies: How to Get Started
Jean Hanson
Twitter is the newest and hottest social networking site to hit the internet. In 2008 alone Twitter grew by 422% and there are reports of 15 million Twitter users as of April 2009. You want to know the best part of it? It's Free! By using 140 characters or less you can start building relationships through Twitter that will eventually bring you business. . . .
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Marketing Gift Cards For Your Residential Cleaning Business
Debbie Sardone
The retail gift card industry has ballooned to a 35 billion dollar a year industry and seems to be gaining momentum each year increasing by 35% during the holidays. That's a lot of gift-buying and second-party sales that maid services are missing out on for the most part. . . .
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How to Convert Callers into Paying Customers
Jean Hanson
It doesn't take a rocket scientist to realize that it's easier to close a sale when the prospect calls YOU, rather than you trying to sell to THEM. When you are the first to approach them, there is usually a built in resistance or skepticism. But when they call you, they're already thinking about buying cleaning services -- they just need to know why they should buy from YOU. . . .
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Stop Second Guessing Your Price Quotes for House Cleaning
Jean Hanson
A lot of house cleaning business owners second guess themselves when they get price resistance from potential clients. When a customer says "your price is too high", some people suddenly back down or become unsure that the price they just quoted is justified. . . .
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EBOOK: 150+ Marketing Ideas for Residential Cleaning Companies.
Jean & Steve Hanson
THIS EBOOK IS FREE FOR MEMBERS! Take the guesswork out of marketing your residential cleaning business with ideas that work! Are you 'stuck' on coming up with ideas for marketing your house cleaning business? Do you struggle with putting yourself out there to market your business? Would you like to make marketing more FUN? The 150+ marketing ideas in this ebook are tips that have been shared among cleaning business owners who are successfully marketing their house cleaning business. Immediate Download for members of MyHouseCleaningBiz.com. . . .
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Here's what our members are saying ...
"Steve and Jean - thanks a lot for offering this great resource for folks
like me who may not yet be in the business but seriously thinking about entering
it. Your materials here are truly a Godsend for me. If it were not for your
site, I wouldn't know where else to find reliable and honest information about
starting and running this type of business.
With all the information I have already gotten from this site, I feel confident
that I am better prepared to launch my business and that there are people I
could turn to and ask whenever I have questions. For that, I truly thank you
both."
Ruben Pifanio
Sunspark Home Cleaning Service
Toronto, Canada
"What a great site! I can easily spend hours and hours reading all the
information provided in your site and listening to those valuable audios and yes
they are surely beneficial to my running a cleaning business especially since I
am only new to the industry. I could highly recommend it not only to my fellow
Australians but to everyone in the cleaning industry! Well done Jean & Steve!"
Charity Mezger
Home Therapy Cleaning Services
Geraldton, Australia
"I really enjoy this site. I have found more
things in the last two days than I have from others sites I have been a part of.
I love the downloads and how simple they are. I have seen some from other sites
that made no sense. You have made
my life easier and I do not have to make the forms myself. Way to go!!!"
Lori of Lori's Cleaning Solutions
Coatesville PA
"Thank you all, for putting this site together and bringing us such great
resources, not only in downloads and information, but in the people resources
that you have brought together for us. Keep up the good work!"
Kathy Miller, Owner
pour-la-maison.com
Lakewood CO
"We are very fortunate to have the resources on this site available to us. I was
a business executive for many years and thought I knew it all. Thought starting
this business would be a piece of cake. WRONG!!! You guys have been a great
source of information and support - better than any site I've seen on any
topic."Susan Buckley
Mrs. Green Clean
Ft. Wright KY
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