Write Press Releases to Promote Your Residential Cleaning Business
How can you generate some publicity for your residential cleaning business without spending a lot of money? Press releases create publicity for your cleaning business quickly and easily. Whether you are a new company, have attended a recent training session or expanded your services - there are numerous opportunities to get your cleaning company's name out in front of potential clients.
A press release should cover one topic, be as specific as possible, and be no longer than a few paragraphs. The types of events you may want to write a press release about include:
- announce your new business
- trainings or workshops you or your employees have attended
- awards your business or your employees have won
- new products or services your cleaning business is offering
- classes you are teaching
- free information you have available at your business or on your website
- publications you have been quoted in
- new business hours or new business location
- Contact Information
- Headline
- Lead Paragraph
- Text (main body of information)
- Ending paragraph containing information about your cleaning business
The following paragraphs can expand on the message. Be aware that newspapers may edit your submission. It is important to get all relevant information as high up as possible in the press release. For a successful press release follow these tips:
- Keep your press release to a maximum of one page or 400 words.
- Always write your press release in third person.
- Check to be sure everything is accurate, double check anything with numbers as it is easy to transpose numbers and not catch the mistake the first time.
- Use quotes and bullets for interesting points and to make the press release easier to read.
- Mark the end of your release with -30- or ###. These are printer's marks and make it look like you know what you are doing.
Press releases should be an essential part of your marketing campaign. The local media are always looking for short stories to print about area businesses and events. Don't miss out on this free form of publicity! With a little time and effort you can be turning out press releases that can generate interest in your cleaning business. The more interest you have in your business, the more clients you can sign up, and the more dollars in your pocket.
You may also be interested in the following forms:
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Jean Hanson helps owners of residential cleaning companies build a more profitable and successful cleaning business through her online community at MyHouseCleaningBiz.com. Read inspirational cleaning success stories at http://www.cleaning-success.com, and sign up for House Cleaning Profit Tips at //www.myhousecleaningbiz.com.
