Are You Leveraging Your Unique Difference When Marketing Your Cleaning Business?
Most people I talk to understand the concept of differentiating their cleaning business from the competition, yet few actually leverage this difference when marketing their business. They continue to say the same things everyone else says, like "we provide quality cleaning" or "we offer the best customer service."
Your difference must solve a frustration for your clients, enhance what they experience, or dramatically alter a well-worn industry given with a unique solution only you can provide.
How can you uncover your unique difference? You can begin by asking yourself some questions:
- What could we do that no one in our industry is doing?
- What unique solution can I provide to overcome a common frustration?
- Are there unique ways to package, price or deliver our services?
- How could we create a totally unique customer experience?
- How can I become the best at something no one else is attempting?
Another simple way to uncover your unique difference is to interview your best customers. Ask them why they chose you and why they stay with you. You may discover that your customers appreciate some of the little things you do that no one else does. Use this to highlight your strengths and then back it up with proof of delivery such as video testimonials and case studies.
For more information on Search Engine Optimization and creating a total online presence, download the Free Ebook, 7 Essential Stages of a Total Online Presence.
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Jean Hanson helps owners of commercial cleaning companies build a more profitable and successful cleaning business through her online community at TheJanitorialStore.com. Jean is also the host of the popular Web TV show CleaningBiz.tv and author of the newsletter Trash Talk - sign up today!
