Episode 82: Price Versus Cost: There IS a Difference When it Comes to Selling Cleaning Services

These days cleaning prospects tend to focus on the price of your cleaning service over everything else because they want the best deal to stay within their budget, while still getting a quality service. But it's your job to help them realize they should be thinking about COST, not PRICE -there IS a difference.

Watch the video to learn just what that difference is, and then post your
comments below.

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Episode 82- Video Transcription

What your prospect doesn't realize is that the cost of hiring a quality service provider isn't about price. It's about the cost of NOT hiring a quality service provider. Every time work has to be re-done, the cost of quality increases.

An obvious example is the prospect having to spend the time contacting the cleaning service to re-clean an area that was missed. It takes extra time out of their day and causes extra stress they don't need. Often times, this added stress is the price they pay for hiring a low "priced" cleaning service.

Your job is to help your prospect realize the cost involved in hiring a low "priced" cleaning service. What typically happens in this situation is a few months down the road the prospect ends up having to take the time to find another cleaning company because of the poor quality of work provided by the current company. That's because the owner of the low "priced" cleaning service inevitably discovers that they can't make a profit at the low price they quoted, so they start hurrying to get the job done, or cutting corners in order to squeeze out a profit.

If you can help the prospect understand that the low priced cleaning service will cost them more in the long run, then you'll be one step closer to gaining a new client that understands the difference between price, and the true cost of hiring a cleaning service.

Now I'd like to hear from you!  Please share your comments by posting below the video at CleaningBiz.tv