Episode 76: "Are You Giving Up On Your Cleaning Business Right Before The Floodgates Open? "
It happens a lot. People start a cleaning business and get frustrated after a couple months because they're not getting clients. But if they're actively networking and marketing their cleaning business, they just might be giving up right before the floodgates are about to open. Watch to see what I mean.
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Episode 76 - Video Transcription
A cleaning business owner recently wrote to us about his excitement with a flurry of activity happening in his business.
Here is what he wrote: "This week has been exciting. I had 4 appointments, submitted 2 proposals, and have 2 more appointments for next week. I am getting excited about how things are starting to come along. Its been a slow 4 months but now things are really taking off."
I've seen so many people struggle with their business for the first few months and then decide to hang it up. It's pretty easy to do in this industry because it's fairly inexpensive to start a cleaning business. So if it fails, people think, "Oh well, I didn't have that much invested anyway".
A certain percentage of these people never put much effort into it to begin with. But there ARE people who work hard marketing the business for months but see little return on their time investment. What some of these people never realize is, they gave up right before the floodgates were about to open! What if they had stuck it out just a little longer?
As you can see by the member I just mentioned, a wave of prospects came to him after a very slow 4 months. I've seen lots of examples just like this one. It happened to us when we started our second cleaning company. We didn't know anyone at all in the town we moved to, so we had to start from scratch. Every week we attended networking events, just trying to meet people in the community. We finally got our first client after 4 months, and after 6 months the floodgates finally opened. Within a year we had momentum and a steady stream of prospects. And for those of you who have been in business for a while and find that incoming business seems to be drying up, take a look at your marketing.
Did you get busy in you business and stop marketing? I've seen this happen too. Companies get busy and put marketing on the back burner. If you do this for months at a time, your steady stream of prospects will dry up, which is why it is so important to continue marketing your business on an ongoing basis.
So for those of you considering giving up, re-think that notion if you KNOW you've been putting in the effort to get your name out there through networking and marketing activites. Your success could be just around the corner!
If you have a similar story, please share your comments by posting below the video at CleaningBiz.tv
