Website Conversion Tips to Increase Sales for Your Home Cleaning Company

First impressions are important. For many of your prospects, your website will be their first glimpse at your business—is it making the best possible statement? Are you doing all you can to increase sales by using best practices for website conversion?

When a homeowner hires a cleaning company, they're looking for a professional, trustworthy, state-of-the-art company. If your website doesn't reflect those attributes, you risk losing sales.

Website conversion tips

 A well-designed and easy-to-use website is a great tool to convert prospects into clients

To make sure your website converts, keep these best practices in mind.

Be Mobile Friendly
Part of having a professional image means keeping up with emerging technology. That's why it's important to have a website that's easily accessed by any device.

More Internet users connect from a mobile device than a desktop computer. In fact, 57% of people won't recommend a business that's website isn't optimized for mobile use. Don't let your business go overlooked because of outdated website design.

Focus on Them
Your website copy needs to resonate with your website visitors. You need to address their problems and offer a solution. Many cleaners mistakenly use their website to talk about their business.

Instead of: “We can do X and Y,” say “You're too busy to deal with X and Y.”

Make it clear that you understand the frustrations and fears homeowners encounter every day. Speak to their hopes and goals. Include a strong guarantee so your message is taken seriously.

Messaging is a fine art. It can be difficult to craft the right words to convert website visitors into paying customers. Try testing different headlines and text to see what most resonates with your prospects. Don't rush to change things, however; give each experiment at least a few weeks to work before making sweeping generalizations about what's working and what's falling flat.

Tell Visitors What To Do Next
Make sure your website is easy to navigate so prospective clients can quickly find the information they need. Include the most important elements in intuitive areas, like the top menu and the footer.

Also, include a call to action near the top of your webpage so visitors know how to reach you without ever needing to scroll. If you use a “Contact Us” form, respond as quickly as possible.

Prospects that are looking for a cleaning service want to be able to pick up the phone or “click to call” so be sure to include your phone number on the top of your website.

Our website has a “Contact” tab in the main menu and a chat widget in the bottom corner of the screen. We also list our social media profiles on our website footer.

The goal is to make it simple for people to connect with you. The easier it is for someone to reach you, the more likely they are to convert into a paying customer. If you make it difficult, they may click away and move on to the next company in the search results.

Show Off Your Accomplishments
One of the primary goals of your website is to show that you're credible and trustworthy. There are several ways you can accomplish this:

• Include the logos of any professional associations to which you belong on your website. The same goes for the credentials of any specialized training you or your staff have completed.
• Add customer reviews and testimonials. The number of reviews you've received online will affect where your business appears in search results, plus 84% of consumers trust online reviews as much as a recommendation from someone they know.
• Include case studies to emphasize why your services are important. This helps your clients understand that you take your business seriously, and also help prospects see how your services could affect them. A good case study should outline a problem, explain how it affected the homeowner, and show how you solved it.
• If you've been quoted in articles or have done any TV or web appearances, mention it on your website.

Add Video
Video is becoming more and more important in web design. A well-placed video can keep someone on your website longer, help you establish your expertise, and convert skeptical website visitors. According to a 2016 survey, 3 out of 4 people reported that watching a video convinced them to purchase a specific product or service.

There are a variety of ways to add video. You can create an advertisement for your services, ask a client to record a video testimonial, share a behind-the-scenes look at your business, or offer helpful tutorials.

Don't Forget Social Media
Your website is a great marketing tool, but don't fall for the “if I build it, they will come” trap. There are other marketing efforts you'll want to employ to make sure your website converts.

• First, don't forget social media. Using LinkedIn, Facebook, Twitter, and other social sites can help drive traffic to your site and strengthen the bond between you and your prospects. It also gives your clients a place to write online reviews.
• If you use email marketing, your website should have an easy-to-find opt-in form. Email marketing is a great tool for home cleaning companies because you can offer useful tips, plus include last minute deals or monthly special offers – everyone loves a bargain! A newsletter keeps you top of mind and also drives traffic to your website when subscribers click through to a page on your site, and also when you share it on social media.
• If you invest in Facebook ads, be sure to add the Facebook Pixel to your site. This easy-to-install tool connects to your website and analyzes your traffic data. As more conversions come in, the pixel offers feedback on how to more effectively target your Facebook ads. Creating better ads elevates your ROI.
• Finally, integrate Google Analytics into your website. It provides tons of useful information about your website visitors. The more data you have, the better you can predict what will help to convert future prospects.

Homeowners want to hire the reliable and trustworthy cleaning companies who will consistently deliver great results. Use your website to show them you're a step above the competition.

FREE VIDEO - Top 10 Lead Sources for Cleaning Business