Sales and Marketing continued
- Article Dates:
- 2015
- All Months
Displaying Matches 1 thru 6 of 6 Found.
Facts Tell, But Emotions Sell Home Cleaning ServicesWhen marketing your home cleaning service, it doesn't matter if you're talking to someone at a networking event, writing copy for your website, writing an ad for a postcard, or creating a marketing brochure, it's important to remember that telling people the "facts" about your business will NOT convince them to buy! Emotions sell!...
Who Is Responsible For Sales In Your Home Cleaning Company?If you asked an employee at your company what they do they'd probably say something like, "I clean homes", or "I do the bookkeeping", or "I answer the phones." So how do you get your employees to recognize sales opportunities that are right under their noses every day? This article explains a few tips on how to get it done....
We all know that there is nothing better in business than a customer referral. Creating an effective client referral system to gain new clients is fairly inexpensive and doesn't require a lot of your time. Here are some simple strategies for creating an effective referral system for your cleaning business and improving your bottom line....
The Coming Storm: A marketing tsunami approaches cleanersIf you are sitting comfortably under the umbrella of your marketing plan with your toes in the sand, beware: A tidal wave of change is coming. Social review sites form this approaching tsunami. They threaten established cleaning companies and provide opportunities for startups to rocket to the top ranking positions. Consumers are shifting to social review sites for help in choosing service companies. Yelp, Google+ and Angie's List have already staked their claims as the leaders in this new world of marketing....
If you dread it when your cleaning clients call, then you must be getting more complaints than you'd like. Instead of getting frustrated, look at it as an opportunity to improve your service....
Do You Have A Hard Time Competing Against "Trunk Slammers"?In the residential cleaning industry most of us have heard of non-legitimate services nick-named "trunk slammers". We are talking about those that do not go through the proper legal channels to set up their businesses. They probably didn't register for a business license and don't have any liability insurance, or any other type of insurance for that matter. Yet they hang their shingle with the rest of us and market to our clients and potential clients. The fact is, they will always be there so you need to learn how to deal with them. So what can you do as a legal, licensed and insured cleaning professional?...
Displaying Matches 1 thru 6 of 6 Found
