Sales and Marketing continued
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Marketing for the Holidays During a PandemicThe holiday season is one of the busiest of the year for residential cleaning companies. But how do you market during a pandemic when sales have been down most of the year?...
Get Your Cleaning Business Found Using Google My BusinessGoogle My Business is a great way to get more exposure for your home cleaning business. The following are tips for how to optimize your Google My Business listing....
How To Optimize Your House Cleaning Estimate Form For ConversionsPricing and giving accurate estimates can be challenging for a house cleaning business, but getting conversions on your house cleaning estimate forms can be difficult as well. In this post, you'll learn some marketing strategies to improve conversions on your house cleaning estimate forms and how to generate more leads with your landing pages....
The Power Of Promoting Your Cleaning Business With Real PhotosAs they say, a picture is worth a thousand words, and this is so true when it comes to promoting your cleaning business. Most cleaning business owners don't properly utilize things like employee photos on their website and in their marketing. In this post, you'll learn how to effectively use photos in your marketing and how to promote your cleaning business using photos....
House Cleaners: Don't Badmouth the CompetitionIt can be so tempting to badmouth the competition when you know the quality of their house cleaning service is not going to make your prospect happy. Don't do it. It's never a good idea to try and pump yourself up while putting your competitors down. Here are 8 reasons why....
How to Market your Cleaning Business if you are Temporarily ClosedHas your cleaning business been negatively impacted by the recent pandemic? Have you lost customers or maybe even temporarily closed your doors? In this post, you'll learn what to do with your marketing strategy to continue to grow your cleaning business even if you are temporarily closed or if your business has slowed down....
Should You Expand into Commercial Cleaning from Residential?At this point, you may have had your residential cleaning business for a while, and you probably want to expand. You can figure out ways to get more house cleaning leads, but you could also expand into commercial cleaning. You might think it's a simple process to make the shift from cleaning houses to cleaning offices and buildings, but there's more to it than you probably think. In this post, you'll learn some important things to consider before expanding into commercial cleaning, and if it's really right for you....
How to Avoid a Major Slump in Your House Cleaning LeadsEvery business has its ups and downs and a house cleaning business is no different. The key is to prepare for the dips in advance and when they do happen, they will be much less stressful. One major cause of stress while building a residential cleaning business is a lack of house cleaning leads. In this post, you'll learn how to avoid a slump in leads for your business and some tips on how to generate house cleaning leads....
6 Steps to Creating a Marketing MachineRunning a residential cleaning business can feel like an exercise in gluttony and starvation. There are months on end where you can barely keep up with demand, followed by what feels like an endless stretch of zero new leads. This feast-famine cycle is incredibly common. The good news is there are ways to increase your chances of feasting year-round....
Do You Have to Love Cleaning to Grow a Successful Cleaning Business?We talk to a lot of residential cleaning business owners that started their business because they really do love to clean! But what becomes difficult is turning that love for cleaning into a sustainable business. There is so much more to the business than the actual service of cleaning....
9 Upsells to Add More Profit to Your House Cleaning BusinessIt's far more expensive to get a new client than it is to keep an existing one. The fastest and least costly way to raise revenues is to sell more to your current customers. If you aren't upselling and cross-selling, you're losing money. After all, every additional dollar your staff can earn while at a client's home is profit that further offsets the costs of getting them there....
10 Common Selling Mistakes Home Cleaning Companies Make & How to Fix ThemSelling doesn't come naturally to everyone, but it's a critical part of running a successful business. Homeowners can select among many cleaning companies, so it's important to stand out from the competition on sales calls. If you struggle to turn prospects into paying customers, it could be that you're guilty of one or more of these 10 common blunders. Making these mistakes during sales conversations can cost you customers....
Marketing Ideas to Get House Cleaning Clients FastWould you like more house cleaning clients for your business? Whether you're just starting out or have fallen behind on your marketing efforts, this article shares several marketing ideas to get house cleaning clients fast! And be sure to watch the video with even more tips shared by Jean Hanson, Certified Marketing Consultant....
How to Use Instagram to Market Your House Cleaning BusinessIf you're not using Instagram to promote your house cleaning business, you may be leaving money on the table. Ready to maximize your company's presence on the site? Here are some best practices to help you begin leveraging Instagram to its fullest for your cleaning business....
House Cleaning Marketing -- Stop Doing What You've Always DoneGrowing a house cleaning business beyond the owner-reliant model takes a lot of hard work--and smart marketing. For you, smart marketing means taking a new approach if you're looking to expand services, land more clients and tackle new service areas. If you find you're getting complacent with your marketing, now is the time to stop doing what you've always done and ramp up for your new growth phase....
Marketing to Millennials: What Home Cleaning Companies Need to KnowHalf of all home buyers are now from the Millennial generation (ages 23 to 38). This fastest-growing group of homeowners represents a huge pool of potential customers for residential cleaning companies. Here is what you need to know in order to effectively marketing your house cleaning business to Millennials....
Displaying Matches 17 thru 32 of 120 Found FIRSTBACK NEXTLAST




