Sales and Marketing continued
- Article Dates:
- 2008
- All Months
Displaying Matches 1 thru 16 of 20 Found. NEXTLAST
EBOOK: 150+ Marketing Ideas for Residential Cleaning Companies.THIS EBOOK IS FREE FOR MEMBERS! Take the guesswork out of marketing your residential cleaning business with ideas that work! Are you 'stuck' on coming up with ideas for marketing your house cleaning business? Do you struggle with putting yourself out there to market your business? Would you like to make marketing more FUN? The 150+ marketing ideas in this ebook are tips that have been shared among cleaning business owners who are successfully marketing their house cleaning business. Immediate Download for members of MyHouseCleaningBiz.com....
Do your residential customers know where to find you? It doesn't matter what a fantastic service your cleaning business provides if no one knows that you exist. If you are clever and motivated there are numerous ways to promote your business that don't have to cost a bundle. Here are just a few:...
How can you generate some publicity for your residential cleaning business without spending a lot of money? Press releases create publicity for your cleaning business quickly and easily. Whether you are a new company, have attended a recent training session or expanded your services - there are numerous opportunities to get your cleaning company's name out in front of potential clients....
Although it is difficult to get accurate statistics, it is estimated there are over 500 million people out there surfing the web, and half of those regularly. Studies also reveal that three out of four Internet users are in North America. With that many people out there searching, no business should be without a website. However, a search for cleaning services on Google brings up over 13 million entries. So can your cleaning company profit from being on the World Wide Web? Sure it can! But you need to be strategic about how to get visitors to your web site....
Create Advertisements to
Promote Your Residential Cleaning BusinessEven if you don't think of yourself as a marketing guru, advertising can help get your cleaning company noticed by potential homeowners. Specifying the niches of your cleaning company will help you to direct your advertising dollars to those areas and be the most effective way of getting clients to call and requesting your cleaning services....
Once you start getting media coverage for your cleaning business it makes it easier to get more. Start by sending out press releases about your business that are short and to the point and keep sending out press releases promoting your cleaning business. These points apply to both residential and commercial businesses, but have some great ideas for you to consider....
Networking Tips for Residential Cleaning Companies - Part TwoNetworking is a great way to market your cleaning business, and in order to do it effectively, you need to plan ahead so you know what you want to accomplish at each event. You also need to grow and nurture your network to keep it fresh!...
Many people cringe at the thought of having to "network" to gain business for their cleaning company. But networking is one of the best ways to meet people and build relationships, and as you know, building relationships is the cornerstone of building a successful cleaning business....
Words to Use and Words to AvoidWhat words do you use when trying to get a new account for your cleaning company? Using the right word can help close the sale, while using the wrong words might just drive your potential customer to another cleaning company. Did you know words such as "contract" or "difficult" can scare away potential clients?...
If you want your prospective clients to find your website, then you need to show up on the top 1 or 2 pages. It's not likely that potential customers will find you if you are using generic keywords such as "cleaning company" or "house cleaning service". To get your website on the first page or two, you need to build your page around local keyword phrases....
Every day, millions of consumers and businesses either buy products online or use the Internet to find out more information about the products and services they need. Homeowners are looking at company websites and may even give priority treatment to those companies with professional websites that clearly make them stand out in their field. However, most people will only stay on your home page for 10 to 15 seconds. So there is a tremendous burden on that first page of your website to not only clearly spell out the cleaning services you provide, but to also let your visitors know why they should partner with you instead of your competition....
How to Raise Prices in Your Residential Cleaning BusinessYou started your residential cleaning business to make a profit and earn a living. But for most, the tendency in the early years is to undervalue the service by offering low prices just to get the business. If your prices are too low, it's time to raise prices in your residential cleaning business....
As you get your house cleaning company up and running, it's important to develop a brand image. Your brand shows your personality and values to your clients, vendors, distributors, potential clients, and professional organizations you belong to. A brand image is not just for the big corporations; a strong brand image portrays your company as credible and develops customer loyalty....
E-mail Etiquette for Cleaning CompaniesIn the past few years the use of e-mail has exploded. We're using e-mail more than all other methods of communication. The exact number of e-mails sent daily is unknown - estimates vary from 2 billion to 170 billion - and that's each day! What do all these e-mails going back and forth mean for your cleaning business?...
Do you have a web site for your cleaning business? If so, what are you doing to make sure potential customers can find you? Too many people work on getting their web site done but don't know how to get people in their area to visit the site. They think that if they put it up it will automatically start showing up in the search engine results....
These 10 tips are essential for cleaning company owners and sales people to master if you'd like to gain more customers....
