Sales and Marketing continued

Many cleaning business owners call us for advice because they have an opportunity to take on a large cleaning account -- one that is much larger than they're used to. In this video, Jean Hanson and Sharon Cowan discuss the pitfalls of taking on that first large cleaning account and what to be prepared for. Our guest for today's episode is Sharon Cowan, CBSE....#application.mgbuilder.actiontypes.badge('','')#Learn More

Networking can be stressful for even the most savvy networkers. We'd like to let you in on a few easy tactics you can use to make networking more fun; including how to use the Networking Vortex at your next networking event. Our guest for this episode is Teresa Thomas, Director of WIN (Women in Networking), in Minneapolis, MN....#application.mgbuilder.actiontypes.badge('','')#Learn More

Did you know that "WE" is for selling and "YOU" is for buying? Think about the last time you talked to a cleaning prospect. Did some of your sentences start with; "We do this..." and "We do that..."? When you're talking with prospects, how many times do you think you use the word "WE"? I'm willing to bet more times than you think. In this video I'll share an example for getting rid of "WE" and "I" in your vocabulary and close more sales in your cleaning company....#application.mgbuilder.actiontypes.badge('','')#Learn More

These days cleaning prospects tend to focus on the price of your cleaning service over everything else because they want the best deal to stay within their budget, while still getting a quality service. But it's your job to help them realize they should be thinking about COST, not PRICE - there IS a difference....#application.mgbuilder.actiontypes.badge('','')#Learn More

Many business owners are getting frustrated since Facebook has severely limited the ability of our followers to see our posts unless we spend money to boost visibility. If you also connect with clients and prospects on your personal page, this Facebook tip will help you reach and engage with more of your followers and cleaning prospects in a very targeted way....#application.mgbuilder.actiontypes.badge('','')#Learn More

Upselling is a marketing process that cleaning business owners should put on autopilot. But sometimes they forget to tell their new cleaning clients that they offer more services than just general house cleaning. It often comes from trying to get your foot in the door without asking for too many services for fear they won't want to spend too much money! But if you want to increase sales and profit in your business, you need to let your clients know about all the services you offer and upsell them on those services. It will not only help your bottom line, but it will keep them from going to your competitors for services you already provide!...#application.mgbuilder.actiontypes.badge('','')#Learn More

We all know that getting cleaning referrals is one of the best ways to gain new clients. But most business owners I talk to admit that the referrals they get are sporadic at best, and they'd like to find a way to increase those referrals. When I ask if they reward the people that refer new business to them, their answers run the gamut from sending a Thank You card to sending a gift certificate to giving a free cleaning to giving hundreds of dollars in cash....#application.mgbuilder.actiontypes.badge('','')#Learn More

Most people I talk to understand the concept of differentiating their cleaning business from the competition, yet few actually leverage this difference when marketing their business. They continue to say the same things everyone else says, like "we provide quality cleaning" or "we offer the best customer service."...#application.mgbuilder.actiontypes.badge('','')#Learn More

We talk to a lot of cleaning business owners about marketing their business, and one of the questions I often ask is whether or not they belong to any networking groups. And surprisingly, the answer is often times "No". When I dig a little deeper as to the reason they don't belong, it is because they're simply afraid of networking. You see, not everyone is a fan of walking into a group of people that are happily chatting away, seemingly oblivious to the new person that just entered the room....#application.mgbuilder.actiontypes.badge('','')#Learn More

If you're a cleaning business owner, you've been rejected by prospects -- you're not going to get every account. Some people get that, and move on to the next prospect. But if you're not happy with your close rate, then take a step back and figure out what you can learn from rejection....#application.mgbuilder.actiontypes.badge('','')#Learn More

You've probably heard of the marketing funnel or sales funnel. The problem with the funnel is that most companies stop marketing after they get prospects as clients. This video explains why you should use the Marketing Hourglass to guide your prospects through the entire buying process, starting with Know, Like and Trust, and them moving them forward through Try, Buy, Repeat and Refer....#application.mgbuilder.actiontypes.badge('','')#Learn More

Smart cleaning business owners understand the value of giving referrals without expectation. And when you add the power of a personal introduction, it carries even more weight....#application.mgbuilder.actiontypes.badge('','')#Learn More

I've talked to hundreds of cleaning business owners over the years, and I've found that many of the successful ones have several things in common when it comes to succeeding in this type of business. I would like to share those strategies and why....#application.mgbuilder.actiontypes.badge('','')#Learn More

This time of year, business owners are thinking about next year's marketing plan and all the new ways they're going to get the word out about their business. But what I'd like to propose is that you take a close look at the marketing you've been doing and this video explains why....#application.mgbuilder.actiontypes.badge('','')#Learn More